Any marketing campaign that uses electronic devices can be used by marketing professionals to send promotional messages and measure their impact on the customer journey. In practice, digital marketing usually refers to marketing campaigns that appear on a computer, mobile phone, tablet, or another device. It can take many forms, including online video, Display Network advertising, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly enough, television is often combined with traditional marketing.
What is digital marketing?
Digital marketing, also known as online marketing, is branding that uses the Internet and other forms of digital communication to connect with potential customers. This includes not only email, social media, and web-based advertising, but also text messaging and multimedia as marketing channels.
Essentially we can say, if a marketing campaign involves digital communication, it is digital marketing.
Digital Marketing: The Definitive Guide to Digital Marketing
How is digital marketing different from traditional marketing?
The difference between digital marketing and traditional marketing is very simple.
Traditional marketing uses offline channels while digital marketing uses digital channels. For example, a traditional marketing campaign might use billboards, print ads, and mail, while a digital marketing campaign might use social media, blog posts, and emails to promote a business and its products. In recent years, the line between “traditional marketing” and “digital marketing” has begun to blur as even traditional channels such as billboards, TV advertising and direct mail have developed a digital component to them.
Why is digital marketing important?
For companies today, digital marketing is important because it provides:
Multiple Online Marketing Strategies
cost effective marketing solutions
level playing field
Advanced targeting and personalization options
Accurate campaign tracking and measurement
Continuous Campaign Performance Feedback
You can learn more about the benefits of digital marketing below.
Digital marketing offers many online marketing strategies
With online marketing, your company can employ a variety of strategies. Examples of digital marketing strategies include:
Conversion Rate Optimization (CRO)
Social Media Marketing and Advertising
You have options, which is not always the case when using traditional marketing. With traditional marketing, you have fewer options. You only have a few channels available, such as radio, print and TV, and many of them are expensive, further limiting your options.
Choosing to use digital marketing allows your company to gain access to a variety of strategies. You can choose the ones that best match your business, goals, and target market, which helps you maximize the impact of online marketing on your bottom line.
Digital Marketing Provides Cost Effective Marketing Solutions
Price is another advantage of digital marketing.
Compared to traditional marketing, online marketing is extremely cost effective. If you advertise online, whether on social media, websites, or search engines, you determine your budget and bid for ad space. You have complete control over how much you spend, which is not the case when buying billboards.
Flexibility is a great feature of digital marketing. Budgets and campaigns can be set to run anywhere from years to minutes. With precise targeting, businesses get the agility that’s often missing in traditional campaigns. For example, if you start a PPC campaign, and see that it is not performing, you can go ahead and stop that campaign. In comparison, once you buy a billboard, you have it for the entire duration of the contract, whether it works or not.
Digital Marketing Provides an Equal Opportunity
If you are a small to medium sized business (SMB), digital marketing also helps your company to stand apart from the big brands. This is because online marketing offers cost-effective solutions, such as SEO, that can help your business reach its audience.
Large corporations are able to market themselves in ways that SMBs often cannot. They take up major real estate with company locations. They employ a large number of cold-calling sales staff. They sponsor trade shows and conventions with elaborate displays.
With digital channels, clicking on an ad for a large corporation is as easy as clicking on an ad for a small business. A Facebook page for a Fortune 100 company resembles a Facebook page for a 5 person company.
This even playing field can help your company bypass the big brands and reach your target market.
You don’t have to worry about how your online marketing budget will compete with the big brands. Digital marketing offers a number of cost-effective strategies, including SEO, that you can use to get your products or services in front of your audience.
Digital marketing offers advanced targeting and personalization options
Making web marketing a part of your business strategy also gives you access to a range of advanced targeting and personalization options. Traditional marketing, which is pervasive, cannot compete with what digital marketing can provide you when it comes to targeting.
For example, with online marketing, you can use targeting options such as:
These targeting options can help you increase other benefits of digital marketing, such as its cost-effectiveness. For example, if you start a PPC campaign, you can use targeting options like location and tools to focus your ads on users who are most likely to convert, like your brick-and-mortar. By visiting the and-mortar store.
Online marketing also makes it possible to personalize content with the following information:
Creating a personalized experience for users, whether through your email marketing campaign or website, can lead to better marketing results. An email that recommends products based on a customer’s past buying behavior may, for example, lead to another sale and even a word of mouth recommendation.
Digital marketing provides accurate campaign tracking and measurement
Online marketing solves a traditional marketing problem – tracking.
With traditional marketing, it’s difficult to track whether someone found your business through a billboard, radio ad, or newsletter feature. When you can’t track your marketing efforts, you can’t measure their performance, which makes it challenging to prove your marketing worth.
It is easy to track the performance and results of digital marketing.
Google tools like Google Analytics, Google Search Console and Google Ads make monitoring your strategy easy. For example, with Google Analytics, you can track website traffic, user behavior, and website conversions. In comparison, Google Ads provides a 360-degree view of your PPC ads. This type of website analytics is absolutely integral to any digital marketing strategy worth its salt.
Even better, you can use programs like Google Data Studio to compile all of your data into digital marketing reports that are easy to read and share. Such tools help you analyze as well as demonstrate the performance of online marketing.
Digital marketing provides continuous campaign performance feedback
Making digital marketing a part of your business strategy gives you access to a marketing approach that provides continuous feedback on your campaign performance, be it your SEO strategy.
For example, you can analyze your website traffic and website conversion rates to see if your keyword targeting strategy works well. This analysis can help you uncover other areas for improvement, such as the design and usability of your site, as well as the quality of the content.
With all its benefits, digital marketing is a great asset to companies, including yours.
How does digital marketing work?
You know the definition of digital marketing, but how does digital marketing work, do you know?
Online marketing works by developing a coordinated, omni-channel strategy that supports the unique buying journey of your target audience. This means that your business uses multiple channels such as social, email and search to support a broader strategy such as generating brand awareness, leads or sales.
For your kind perspective, think about this digital marketing example:
Goal: Earn Leads
Channels: Search, Email, Digital Advertising
Write an effective blog post that targets the mid-funnel (MOFU) requirements.
Optimize any blog posts for search engines and users.
Include a downloadable resource that requires users to share their own email addresses.
Create a drip campaign to drive those email subscribers into conversions.
This is a basic example, but the above scenario shows how a company can use digital marketing to achieve global goals, such as generating leads. While you can use online marketing channels individually, they work best when used together, which is one of the biggest challenges digital marketers face.
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